PR Hint of the Week - Jan 21, 2004 - Programming

One of the best PR tools I have in my job as Public Relations Coordinator is adult programming. Programming in general, be it adult or children's, is a powerful PR tool. It fosters relationships within the community in several ways.

First of all, library programs can emphasize library related topics, like book discussions, computer classes or author readings. Programs in this category might interest a smaller, select portion of the general community, but are still helpful in making the library more visible.

Secondly, library programs can be as diverse as the community. While mirroring the community interests, programs can still include topics as varied as the community. We've had successful program series on a wide range of topics, from travel to hobbies, to writing a living will, and whatever falls in-between. When you're willing and able to experiment and take a chance you might draw in new faces and new support for the library.

Programs can also support and be supported by the arts. We have a strong summer music series, regular art exhibits and receptions and an annual book festival. All of these types of programs have established our library as integral to the artistic life of the community.

Finally, programs can offer what's unavailable in a community or serve the underserved. For example, our library is beginning a once-a-month foreign and independent film series tonight.
Response to the publicity has been huge. Regardless of the turnout, I can safely wager new faces will be in the audience.

So, turnout is one example of community relationships programming enhances. Often time, it's the community members themselves who are called upon or who volunteer, to present programs. This establishes relationships with individual members and groups within the community. A personal connection is worth its weight in gold for public relations.

Finally, the stronger and more consistent your programming is, the more the community comes to know, trust and rely on the library as a community center, which is how I've always seen the library's role in a given community. When a library takes that role on in the minds of the community members, it becomes a strong and vital aspect of a healthy community.
Since I've been doing programming one thing I've learned is though turnout is important, offering the opportunity is even more important.

Jude Smith
Public Relations Coordinator
Great Falls Public Library