I liked this suggestion. When I was at BCR, my department gave away things like small screwdrivers, pens, hats, and bookmarks with fresnel lens magnifiers. There are a number of companies that have catalogs full of merchandise that can be logo imprinted. About the cheapest is to have a local printer produce library bookmarks on card stock and insert one in every book that is circulated. Perhaps they could be printed on old library catalog cards. Sort of a nostalgia thing. The Tattered Cover in Denver has been inserting bookmarks in every book sold for years. The have achieved a consistency of design to the point that I have spotted Tattered Cover bookmarks in NYC.
The recent request on Wired-MT for a source of
"...cloth book covers for paperback books. These had the names of classic literature on them to cover up what someone is really reading."
strikes me as the perfect idea for a library logoed item. Giving them away at library functions would be perfect. Even though a reader may not be reading a "library" paperback, they would be reminded constantly of the library, and if reading in public, would be constantly displaying the library's identity. Who would be embarrassed to do that? And I think most people would identify the book cover as too valuable to discard.
I found this source: http://www.stretchablebookcovers.com/ I cannot endorse them. I've never done business with them. The product may be too expensive to give away, but perhaps a benefactor would fund the purchase with the library's logo, and a small acknowledgement statement. "Book jacket courtesy of Joe's Bar & Grill".
Please feel free to use any of this response in any way.
Thank you for providing your PR Hints. I am still involved in marketing several non-profit organizations, and have used several of your suggestions.
James Speed Hensinger
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