PR Hint of the Month - December 2007 - Celebrate Individual Staff Members

PR Hint of the Month: PR Inside and Outside Your LibraryHow can you promote your library to your community while boosting staff morale at the same time? By celebrating individual staff members and highlighting their talents, interests and accomplishments, that’s how! You could choose to highlight an individual staff person with each newsletter, or you could dedicate an entire issue of your library newsletter to your staff. Members of your community will feel more of a connection to your library as they learn about the staff that helps run your library. You might even choose an annual issue of your library newsletter for highlighting your staff members’ unique interests, contributions to the library and community, recommended reading, etc., and make it an issue that members of your community look forward to each year. In addition, compile a list of staff recommended reading and keep copies at your service desks, kiosks, etc. Also, highlight staff member(s) and/or staff picks on your library website. You might even highlight your staff in your local newspaper to reach a wider audience and build even more connections community-wide. Celebrate your best library resource -- your people who make it all happen!Happy Holidays!Mary Anne Hansen