Summer is in full swing and I came across some neat marketing ideas in a trade magazine that I thought I'd pass along to you this month....some fun stuff that you could easily incorporate into a window or book display.
Did you know that July is:
1st-31st: National Bikini Month....what about some beach displays or fitness themed displays.
6th-29th: Tour de France...Cycling themed displays are a perfect way to liven up the summer; consider having a Tour de France type contest with prizes for those who reach the specified reading goal or milestone. In addition, it would be a good time to showcase your travel section with an European get-way themed display.
12th: Henry David Thoreau's Birthday, a perfect time to celebrate staff! In Walden, Thoreau said, "If a man does not keep pace with his companions, perhaps it is because he hears a different drummer." Take time to celebrate what a wonderful library staff you have with a summer themed office party.
15th: National Ice Cream Day! Each year, Americans spend $20 billion on ice cream. Whether to mark the happy ending to their day or as a welcome retreat from the summer sun, patrons are willing to bite on ice cream flavored promotions. Think about hosting an ice cream social in appreciation of your patrons. Or, consider an ice cream themed display featuring cookbooks devoted to this favorite summer treat.
22nd: Parents' Day.....The fourth Sunday of July is Parents' Day, a tribute to the women and men whose devotion as parents helps strengthen society and form foundations for the future. Perhaps a display of parenting books or better yet, staff favorites for good family reads...encourage families to take time to read together.
28th: National Day of the Cowboy. Recognized as a day to honor cowboys, cowgirls, rodeo athletes, musicians, and everyone contributing to the Western culture of America. Host a Cowboy Poetry Slam or a workshop on storytelling or entice everyone in from the heat with a viewing of a John Wayne classic. Displays could feature everything from rodeo books to western memorabilia collections.
31st: Paperback Books Introduced. Get caught reading! Although books with a softbound cover were first introduced in Germany in 1841, the first modern Penguin paperback was published by Sir Allen Lane in London in 1935. It was called "Ariel, or the Life of Shelley," by Andre Maurois. Put a bookmark in the hand of every patron today. Bookmarks should feature your library's logo, hours, phone numbers, and web address.
Taken from Successful Promotions, January/February 2007.
Happy summer!
Patricia
On behalf of the MLA PR & Marketing Committee
Patricia C. Spencer
Public Information Officer & Volunteer Coordinator
Lewis and Clark Library
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