It's the end of the year, a busy time for everyone and a time when we tend to run out of creative juices. Promoting services, classes, and programs tends to take a back seat to more pressing issues, like where to find the best recipe for fruit cake. I found a clever idea in this month's edition of Successful Promotions that is an easy and FREE way to promote your library. As an extra bonus, these are ideas you can "borrow"
all year long!
From Successful Promotions December 2006
Keep Your Eye On*..
Looking for some promotional inspiration? Consider stealing an idea or two from these upcoming promotions, which are sure to be big hits.
Get ready for the winter blockbusters-those big-budget movies released just before Christmas (and in time for potential Academy Award
nominations) that typically generate super-sized audiences. The latest are sure to be heavily promoted with clever campaigns and premiums.
Steal their ideas, or plan some creative tie-ins with your own upcoming [events and programs]. Here's a sampling of what's about to hit the silver screen:
X CharlottesWeb: In this adaptation of E.B. Whites much-loved
read, Dakota Fanning plays Fern, while her friend the spider is played by Julia Roberts. Consider a web-related theme for upcoming events that include children [or adults].
X Rocky Balboa: We don't know how he's going to do it, but after a
long retirement, Rocky will once again be drawn back into the boxing ring. Tie-in to his big debut by crafting boxing themed promotions.
X The Good Shepard: Directed by Robert DeNiro, this thriller
explores the tumultuous early history of the CIA through one man's eyes (Matt Damon's). Play off this sure-to-be hit with spy-flavored promotions.
X Night at the Museum: Bound to generate belly laughs, this movie
featuring Ben Stiller and Dick Van Dyke, has Stiller as a security guard who works the graveyard shift at a museum of natural history. Not surprisingly, things turn wacky very quickly. Consider dinosaur-themed promotions as a tie-in.
Patricia Spencer
MLA PR & Marketing Committee
Lewis & Clark Library
Subscribe to:
Post Comments (Atom)
Posts
No comments:
Post a Comment