PR Hint of the Month - Feb 2008 - Incremental Steps

PR Hint of the Month - Feb 2008 - Incremental Steps

By now, surely you've amassed a repetoire of great ideas from many PR Hints of the Month. Are you doing anything with these? Feel overwhelmed with where to start?

One baby step, then another and another eventually leads to achievement. Most of us are unlikely to hit home-run equivalents with our work or life goals. But by incrementally nibbling at them, we can accomplish most anything, actualizing life dreams and winning at working. Like the Chinese proverb reminds us, "The man who removes a mountain begins by carrying away small stones." [1]

...goals or dreams or aspirations or targeted focus...call it what you like. They come in a variety of forms, anything from a life-to-do-list to aspirational dreams. But their achievement hinges on the same element - incremental action. [1]

There's immense power behind small steps.

You see, people who are winning at working leverage the power of incremental progress to build their performance, reach their goals, actualize their dreams and impact their results. In the process they build their self-esteem, self-trust and self-confidence. They know accomplishment breeds accomplishment; success produces success; and progress multiplies progress. Want to be winning at working? Start fueling your progress with incremental action. [1]

Here's a suggested two-step process to library marketing ideas and projects.

First, assess your progress. Second, align your direction.

Pick one PR Hint to start with. Outline the process to achieve this hint in incremental steps from beginning to end -- write this outline down! Review and indicate how each step fits your library or your schedule. Start with one step, one day. Then after a period of time (at least a week later, at most a month later) review that step -- did it work, need more time to go before starting the next step? Repeat the process of assessing your project, and aligning your direction. Pretty soon you'll be dancing the two-step around your library's PR and marketing projects!

Another suggestion, mark these steps on your calendar. Write it down in your print calendar. Enter it in your online calendar to flag you as an appointment. Simply don't ignore these; if you don't put on your dancing shoes, you won't get to dance to good music!

[1] Assessing Your Progress in "Winning at Working." Nan S. Russell. (c)2007, All Rights Reserved. http://www.nanrussell.com/winningatworking/

PS - Among the many fun activities we're doing, the MLA PR & Marketing Committee are also planning to create a webpage containing an archived list of all the PR Hint of the Months. Check back with us! And let us know if you'd like to participate!

On behalf of the MLA PR & Marketing Committee, do have a splendid day!
Step one...it starts with a smile,
HS

Heidi Sue Adams, MS, AHIP Medical Librarian
Kalispell Regional Medical Center - Medical Library