Happy almost Turkey Day, from your friendly MLA Marketing and PR Committee!
Speaking of turkeys -- how do you avoid hatching a PR turkey?
No, this isn't a clever riddle. It's too late in the semester to be clever.
I mean, how do you really avoid putting time and energy into a project that doesn't work, and, in fact, makes your library look worse instead of better?
One way to avoid turkeys outside the dining room is to look at what has worked for others. An excellent example of a great PR campaign was shared at a recent PNLA Board meeting. Our members from Alberta were generous enough to introduce us to the The Alberta Library's (TAL) latest PR materials. These included bookmarks, mouse pads proclaiming "Libraries:
Your Complete Information Solution", and a CD with a promotional computer game, an ad, and links to library promo materials, including a public Web site (http://www.visityourlibrary.com/index.html).
Check out the above Web site and see how our colleagues across the border promote their libraries. View their TV commercial and explore the TAL public site to see how Alberta explains what you can get "@ your library."
Then enjoy a delicious turkey that you've planned for -- not an unexpected flop!
Regards,
Jan Zauha, for the MLA Marketing and PR Committee
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