Friday, April 4, 2008

PR Hint for November 2007 - Posters

Tired of the same old posters for the holidays? Feel like you’re doing the same Library Promotion material over and over? Get out of your rut, and make your own posters using the American Library Association Graphics Read CD’s in your Library! The four disc set contains tons of poster and bookmark backgrounds and design pieces to make the most amazing and original READ posters for your library and events.

The Miles City Public Library featured their Fire Prevention Week posters in the October edition of FOCUS. For this special event, the Library staff grabbed some digital cameras and a stack of fire books and headed out to the Fire Hall for a photo op with the local firemen. Three very enthusiastic volunteers posed, changed uniforms, found an excitable Dalmatian puppy, climbed all over vehicles, and allowed us full reign of the Fire Hall for a morning. About 80 pictures later, we returned to the Library, and within an hour, had our first poster. Eventually, we decided on three 11 x 17 posters and a bookmark. During Fire Prevention Week, the local firemen passed out our Library READ posters and bookmarks in every school and classroom they visited. The posters also graced City Hall, the Fire Hall, and our Library (of course!).

After such a huge PR success, our staff has more ideas currently in the pipeline:

· Pictures of local teachers, in costume, on Halloween!
· Dentists at work in February for National Children’s Dental Health month
· Our local Policemen in the community
· Our Mayor and City Officials
· Doctors, Nurses, and EMT’s
· Library Staff and Board members in the Community (there’s a very embarrassing one of your’s truly my co-workers have threatened to circulate)
· For Christmas we’ll have Santa Reading @ the Miles City Public Library

This is just the beginning of our READ poster ideas—with many more city officials and local heroes to feature in the future. The community support and praise for our efforts is wonderful. The READ posters highlight local celebrities and talent; strong role-models our community can really look up to. To see our Firemen READ posters visit our Library’s website: www.MilesCityPublicLibrary.org. The Dalmatian one is still my favorite!

If you have the READ CD’s, but are having problems following the included tutorial, I put together a step-by-step 4 page packet that walks you through the whole process (using Adobe PhotoShop CS version 8.0). I would be glad to email this packet to anyone needing help making the READ CD’s work best in his/her Library (please send an email request to NASH@midrivers.com).

If your Library cannot afford the expense of the READ CD packet, do not let that discourage you from taking digital pictures and using Adobe PhotoShop or Microsoft Publisher to create your own READ posters without the CD’s—get creative with WordArt and fonts, use the software tools you already have in your Library! All it takes to begin is a photo of a great person reading... Dazzle your patrons with your new LOOK and fabulous bookmarks and posters.

Good Luck and Happy Designing!

Hannah Nash
Miles City Public Library

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